Conscious beauty.
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.
It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.
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Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.
Our promise: hand and foot care essentials made better. We call it conscious beauty, and it’s at the heart of everything we do.
Naturally nourishing formulas at your fingertips.
In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.
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From sought-after salon experiences to cherished formulas, our thoughtful approach to beauty is making headlines and earning rave reviews. Here's an editor’s-eye view of what we’ve been up to.
Cosmopolitan
17 Best Nail Strengtheners for Dry, Brittle, or Weak Nails, Tested and Reviewed in 2023
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Refinery29
Cuticle Oil Is Invaluable & 6 Other Tips I Learned From A Nail Dermatologist
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The Hollywood Reporter
The Best Nail Care Products for Salon-Worthy Home Manicures and Pedicures
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Harper's Bazaar
Tenoverten and Prima Ballerina Isabella Boylston Just Launched the Bath Soak of Your Dreams
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Allure
Here's Exactly How Selena Gomez's Nail Artist Created Her "Bubblegum Disco" Nails
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who what wear
The 10 Nail Polish Brands We Could Use Until the End of Time, No Complaints
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USA Today
Get Rid of Dry, Cracked Feet with Foot Scrubs From O.P.I., Palmer's, The Body Shop
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Mindbodygreen
"Naked Nails" Are Poised To Dominate Summer Manis — 3 Tips To Master The Trend
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The Strategist
10 Things That’ll Almost Definitely Sell Out: From Caraway to Cold Picnic
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Who What Wear
My Mani-Damaged Nails Are Screaming—15 Gems That Perfect Bare Nails in Seconds
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Vogue
Looking for a Last-Minute Mother’s Day Gift? 26 Pretty Presents She’s Sure to Love
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mindbodygreen
This Just In: The 9 Prettiest Nail Colors For Spring, Predicted By Experts
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Architectural Digest
Nightstand Diaries: The Sleep Essentials AD Editors Can’t Live Without
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The Quality Edit
From Holographic to Barbiecore: These 8 Spring Nail Trends Are About to Be Everywhere
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Who What Wear
The Only 10 Nail Clippers Worth Using (Because Yes, It Makes a Huge Difference)
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Who What Wear
Eep—If You're Filing Incorrectly, Your Nails Aren't as Great as They Could Be
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The Zoe Report
Dermatologists Want You To Follow These Tips For Longer, Stronger Nails In 2023
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Jennifer Lopez's Latest Pedicure Makes a Strong Case for Bedazzled Toes
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Allure
The 21 Allure Best of Beauty Winners That Make Perfect Gifts for Your Loved Ones
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Vanity Fair
Introducing the Every Body Campaign, a Limited-Edition Beauty Fundraiser for Abortion Access
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The Strategist
27 Strategist-Approved Gifts for Your Whole List (That You Can Buy at Target)
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Mindbodygreen
Just In: These Are The Prettiest Fall Nail Colors You'll See All Autumn Long
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Parade
65 of the Best Christmas Gift Ideas for Women, From Your Mom to Your Sister to Your BFF
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The Zoe Report
Kourtney Kardashian’s Natural Nails Will Make You Want To Ditch Nail Extensions
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The Zoe Report
Dermatologists Say Your Anti-Aging Skin Care Routine Is Missing This Crucial Step
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Sotheby’s Reside Magazine
In Their Own Hands: Home Manicures Have Improved, Bringing the Salon Experience Closer Than Ever
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Who What Wear
I Swear These Strategic Nail Polish Colors Never Clash With Any of My Outfits
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The Wall Street Journal
Workers Are Returning to Offices Wearing Fashionable Shoes, and Their Feet Hate Them for It
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Harper's Bazaar
'90s Calling: Backstage Beauty at the Christopher John Rogers Resort 2023 Show
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mindbodygreen
What Does Cuticle Oil Do, Anyway? Here's Why You Should Use It For Nail Growth
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The Zoe Report
The Christopher John Rogers Resort ‘23 Beauty Look Was An Ode To Brooklyn In The ‘90s
Who What Wear
Most Natural Polish Brands Fall Short of My High Standards—Except This One
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Beauty is Your Business Podcast
Nail Health: Jaclyn Ferber and Adair Ilyinsky, Co-Founders of Ten over Ten
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Vogue
10 At-Home Beauty Treatments to Try This Weekend for Better Skin, Hair, and Nails
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Who What Wear
And Now, 14 Nail Polish Brands Manicurists and Beauty Editors Are Obsessed With
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The Zoe Report
My Trick For A Luxe DIY Pedicure Is This Easy-To-Use Tool — And It's Under $20
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Retail Brew
Aluminum, soy-based ink, and more: How beauty brands are making packaging sustainable
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In the Know.
These Were 3 Of The Biggest Beauty Moments At NYFW — Here's What You Need To Recreate The Looks
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Self
The Wellness Forecast: 19 New Product Launches We Can’t Stop Talking About in December
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Popsugar
Winter's Trendiest Nail Polish Colors Are Dark Like the Sky at 5 p.m. — and Just as Cool
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domino
A Festive Pop-Up, the Internet’s Best New Homewares Shop, and Perfectly Packaged Tea
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Who What Wear
We Vetted Hundreds of Beauty Products in November—These 36 Really Hit the Spot
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The Zoe Report
Cult-Favorite Cooling Spheres, & 15 Other New Skin Care Products To Add To Cart ASAP
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The Zoe Report
The 9 Best Holiday Manicure Ideas That Are Actually Chic — And Not Cheesy
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Allure
The Most Magnificent Manicure Moments at New York Fashion Week Spring/Summer 2022
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