In 2010, we opened the first nail salon where less is more, and the same principle applies to our collection of products: carefully curated to become the ones you reach for first and thoughtfully formulated to deliver results you can see and feel—and feel good about.
In developing the Tenoverten collection, we considered what performed best in the salon setting, quizzed clients about the challenges of achieving salon-quality manicures and pedicures at home, and debated nuances of color, texture, and finish. Only after immersing ourselves in the details could we step back and consider the big question: How could we create hand and foot care essentials that both elevate everyday rituals and are so special that you want to share them with loved ones? The answer was clear: by making them better, for people and the planet.
For us, better is the art of making informed choices today about what is better for your body, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. It embraces the nuances that can be glossed over by terms such as “non-toxic” or “clean.” We call it conscious beauty, and it’s at the heart of everything we do.
After poring over scientific studies and partnering with a cosmetic chemist who specializes in the world of green beauty, we discovered a world of innovative, effective ingredients powered by natural extracts. As we developed our proprietary formulas, we came to understand that to be truly conscious in our approach, we had to commit to what our products do not contain. For good reason, the list is long, encompassing eight ingredients commonly found in nail care products, anything produced by or derived from animals, and gluten.
Always eight-free. For better health, safety, and indoor air quality, Tenoverten products do not contain toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, camphor, triphenyl phosphate, ethyl tosylamide, or xylene.
Always vegan and cruelty-free. To better the well-being of our planet and all of its residents, Tenoverten products do not contain ingredients derived wholly or partly from animals, and they are not tested on animals.
Always gluten-free. To better support those with celiac disease and gluten sensitivities and in accordance with FDA guidance for gluten-free labeling, Tenoverten products do not contain ingredients that are any type of wheat, rye, barley, or crossbreeds of these grains; ingredients derived from these grains and that has not been processed to remove gluten; or ingredients derived from these grains that has been processed to remove gluten, if it results in the product containing 20 or more parts per million gluten.
But conscious beauty doesn’t stop there. It’s an ongoing commitment, one informed by cutting-edge research on topics ranging from circularity to superfoods, and one we look forward to sharing with you here, among other platforms, as well as through our products and salons. Have feedback to share? Ideas for topics to tackle next? Amazing ingredients we should know about? Drop us a line anytime at firstname.lastname@example.org