Products carefully curated to become the ones you reach for first and thoughtfully formulated to deliver results you can see and feel—and feel good about. Always 8-free. Always vegan & cruelty free.
Learn MoreBelieve in better. Conscious beauty means not having to choose between products that are safe and those that work—the beloved bottles and cherished tubes that earn a place on your shelf, in your bag, and in your life by delivering real results with naturally nourishing ingredients.
Loving my new polish from ten over ten. I’m always on the lookout for clean nail polishes and this one ticks all the boxes. Eldridge is a lovely sheer pink that adds shine and gloss. It would make a great topcoat but I also enjoy it on its own! The polish wears well; I’ve had it on for a week without any chips. Can’t wait to try more colors!!
This eldridge color is so cute! I didn't expect it will be this cutie pink on my hands. I applied 2 layers and it dries very fast with a shine finish. The color doesn't cover the white part of the nails but it came out very naturally. Most important it's non-toxic! It's eight-free, cruelty-free, and vegan which I feel so safe to use. I am a heavy-handed user but this polish is able to last more than 3 days for me before less shining, I just need to reapply one thin layer. Compare to other non-toxic nail color brands, This nail polish doesn't make my nails yellow and the scent is not as strong which I like very much!
This is my first time trying this brand of nail polish and so far, I think it's worth the hype. I like the nontoxic aspect and also the pale pink shade I got is beautiful. I'm hard on my nails so polish rarely lasts 3 days without chipping. This lasted about 2 days before I saw some chipping but again, that happens to me with any nail polish. I do feel like my nails feel stronger and thicker after wearing this polish though which is a positive. Who doesn't want stronger nails? Try this brand if non toxic is your thing!
Perfect sheer, healthy pink colour I’ve been searching for. Wears well, have received compliments and look forward to trying the other colours in the three pack I purchased.